- \n
- Will we be able to start working with you today?<\/span><\/li>\n
- Also, will we be able to edit and personalize you in the near and distant future?<\/span><\/li>\n
- Will we be able to charge you for another in a relatively simple way when we get bored of you?<\/span><\/li>\n<\/ul>\n
Having a positive answer to those three key questions will mean the difference between using a theme for practical purposes and in an organized and productive way or having a theme that will drive you crazy on a technical level.<\/span><\/p>\n
Imagine now that you already have a perfect and optimized\u00a0<\/span>WordPress theme<\/span><\/a>\u00a0for your project in your hands. Keep in mind that now you have to learn how to use it and make what you build with it look pretty similar to the demo you saw on the page where you bought it.<\/span><\/p>\n
Below we briefly write what we consider to be to make good use of the theme, and further down, to misuse it.<\/span><\/p>\n
Good Use of a Theme<\/strong><\/h2>\n
![\"choose-a-good-wordpress-theme\"](\"https:\/\/www.themerally.com\/wp-content\/uploads\/2021\/08\/choose-a-good-wordpress-theme.jpg\")
<\/p>\n- \n
- Use WordPress child themes within the template. This means that all the changes at the HTML and CSS level that you make will not change or be lost when the template you have purchased is automatically updated.<\/li>\n
- Use the theme for aesthetic purposes only. The functionalities that your website needs will be covered by using specific plugins.<\/li>\n
- Use an “all in one” theme for a specific project, relatively small, and for which you need to have a website made as soon as possible.<\/li>\n<\/ul>\n
Misuse of a Theme<\/strong><\/h2>\n
- \n
- Simply replace the sample content that came with the demo.<\/li>\n
- \u201cSell\u201d a theme and its customization to your clients, at the cost of a project created from scratch.<\/li>\n
- Use the images that came with the demo for your project.\u00a0(You may have copyright problems in the future).<\/li>\n
- Use the functionalities that come with the theme. In the long run, it is better to use plugins.<\/li>\n
- Promising gold and moor to your clients, without being sure that the theme can be scalable and adaptable at all times to the needs of your client.<\/li>\n
- Use a pirated theme, so you don’t have to buy it (they are full of malware code and basically, it’s illegal to do so).<\/li>\n<\/ul>\n
Specialized C<\/strong>ompanies vs Amateur Developers in Theme Markets<\/strong><\/h2>\n
As a fan of professional services when it comes to using plugins and themes for all our projects, we have to briefly mention here the significant difference in terms of quality between companies specialized in creating and selling themes and developers who make and sell themes for pleasure, or because they want to have a peak of income at a particular moment.<\/span><\/p>\n
Put yourself in the shoes of both: if you were a company and you dedicate yourself to creating themes for WordPress, you usually will want to continue to exist as a company for as long as possible, so in your services, you will:<\/span><\/p>\n
- \n
- Offer quality support for all the themes you have created through a ticket system and not just by email.<\/span><\/li>\n
- Constantly update your themes so that there are no problems with the WordPress core.<\/span><\/li>\n
- Build customer loyalty so that they keep buying themes and recommending you to their contacts.<\/span><\/li>\n
- Create professional and easy-to-understand documentation that accompanies each of the themes you sell.<\/span><\/li>\n
- Create some monthly or annual subscriptions to ensure your financial stability.<\/span><\/li>\n
- Use different means to publicize your themes.<\/span><\/li>\n
- The more clients you have, the more you can grow at the personal level in your company.<\/span><\/li>\n<\/ul>\n
If you were a developer making a one-time WordPress theme to sell it in a theme marketplace, it would probably happen that:<\/span><\/p>\n
- \n
- Your main objective is to make money by selling your template to the more clients, the better.<\/span><\/li>\n
- Don’t worry so much if the template stops selling.<\/span><\/li>\n
- Also, don’t worry so much about having well-crafted documentation on how to use your template.<\/span><\/li>\n
- Don’t worry so much about supporting people who have problems with your staff.<\/span><\/li>\n
- In the beginning, you may invest a lot of time and effort in having a quality code, but in the future, the maintenance and updating of your theme may go to the background because you have another job that brings you more benefits.<\/span><\/li>\n
- You decide not to go ahead with the project.<\/span><\/li>\n
- If you sell a lot, there will come a time when you will lack hands to do everything at once.<\/span><\/li>\n<\/ul>\n
Therefore, when you choose a WordPress theme in a theme market, you have to know how to locate the dedicated companies and the developers who are simply experimenting and who do not commit themselves full time to creating and selling themes.<\/span><\/p>\n
Be careful; we speak in general terms. There are also companies with deplorable service and “superman” developers that we respect and admire for their sales power, without losing quality at any time.<\/span><\/p>\n
Themes <\/strong>vs Page Builders<\/strong><\/h2>\n
![\"wordpress-themes-vs-page-builder\"](\"https:\/\/www.themerally.com\/wp-content\/uploads\/2021\/08\/themes-vs-page-builder.jpg\")
<\/p>\nSimilarly, there is a big difference between a theme and a page builder.<\/p>\n
As a classical concept, the themes for WordPress are a tool to create a website and configured and set to change the sample content for which you want and not have to worry about many more settings beyond changing colors and fonts.<\/p>\n
Some themes include a Page Builder and Page Builders that have many themes available. We recommend looking for a good Page Builder and using the themes that come with it. This means that, when using one of its themes, if you want to change something of the site, it will be much easier and simpler with the Page Builder.<\/p>\n
On the other hand, if you buy a theme that comes with a Page Builder, you may love it, but you may not like the Page Builder it uses.<\/p>\n
For example, in our particular case, if we see that a theme uses Visual Composer as a Page Builder, we automatically discard it, no matter how beautiful it is.<\/p>\n
And that of depending on someone to have your website updated correctly does not convince me, and we do not recommend it. Hence, we insist on using themes as merely aesthetic elements and that all the power of creation for your website comes from well-made plugins and page builders. Elite air handling unit & heat exchanger specialists Ltd<\/a> is a nice example of a simple but good-looking website.<\/p>\n
- Don’t worry so much if the template stops selling.<\/span><\/li>\n
- Constantly update your themes so that there are no problems with the WordPress core.<\/span><\/li>\n
- Offer quality support for all the themes you have created through a ticket system and not just by email.<\/span><\/li>\n
- Also, will we be able to edit and personalize you in the near and distant future?<\/span><\/li>\n